Founded: 2000
Franchised: 2008
VetFran Member: Yes

ShelfGenie is a solutions provider, designing, building and installing GlideOut shelves in existing cabinets and pantries. Our target demographic is baby boomers and older, where our products are need based vs luxury items. This economy has been very good for our business model, in that not only has our larger target demographic group buying habits gone unaffected, a whole new demographic has emerged of home owners whose home value has depreciated to the point where they can't sell. These folks are still making smaller home improvements, where ShelfGenie fits. ShelfGenie franchisees also have a suite of resources at their fingertips from web based back office, call center, designer program, installation program, PR consultant, media buying service, national referral relationships, etc. ShelfGenie wants franchisees to focus on sales and marketing and operate as the CEO of their company vs having an operations focus. This business scales up very nicely, and we are seeking owners that will be comfortable growing a scalable business.